There was a time when marketing your home meant an MLS listing, that’s how it shows up on realtor.ca, a couple of pictures, maybe a print ad. It’s 2017, we have a lot more tools at our disposal to tell your home’s story. Assuming the big asset you’re about to list is a house, condo, townhouse in good repair (i.e. we’re not marketing an as-is tear down though even then there’s a story to tell) you need to put it out there as the best version of itself.
I bristle at the incomplete MLS listing—a picture, poor copywriting, incomplete information, this is after all the first impression for a potential buyer—and regarding the visuals of your home, we’re all inspired by the visual, by we I mean ‘we’ and ‘they’, the potential buyer. Your home needs to be captured not only looking its best but presented as such, I’m a decent photographer but a professional and her/his equipment will do your home deserved justice.
And the words! Words matter, your home’s story should be visual for sure, it should also be told, in words, effectively. When listing your home I’ve a restricted number of characters within the Toronto board system in which to get a few points across, this is where good marketing materials come in: the four page colour presentation is a show & tell piece with visuals, copy and some nuts and bolts details a buyer-to-be needs and your property website where I can succinctly yet fully get your home’s selling points across.
So, how do we market in 2017, what are our options?
- ‘Coming Soon’, a teaser essentially
- Proper MLS listing
- Staging if need be, some decluttering and moving this to there may suffice
- Professional photography, and plenty of it
- Virtual tour, as part of your MLS listing and used in promotion
- Going a step beyond the virtual tour we have the immersive 3D virtual tour
- Gorgeous rural property? Drone video can be key
- Colour presentation folder on site for potential buyers
- Floor plans
- Custom property website
- Social Media Campaign. Print advertising has dried up to a large degree, it’s one shot. You can’t share it nor can I track its impact, how far afield it travels, how to adjust the message; with the use of various social media platforms we can launch paid marketing, track the results and reach out.
- There is the open house of course though this is at your discretion, some sellers don’t like the idea, fair enough.
- Social networking. Social media is invaluable for getting your home out into the world though it doesn’t replace having a realtor at your disposal who believes in human networking connections as well. Many of us realtors know a lot of people, and we tend to talk, a lot 😉